Selena Gomez’s India-influenced hit track goes VIRAL 10 years later; fans react

New Delhi: Selena Gomez is winning hearts all over again—this time, not for her Golden Globe nominations or rumoured wedding plans with Benny Blanco, but for a throwback to her 2013 hit Come & Get It. A clip from the song has taken the internet by storm, drawing attention to Selena’s sultry moves and reigniting conversations about cultural appropriation versus appreciation.

The resurfaced video showcases the singer grooving against stunning landscapes, her performance exuding confidence and elegance. Shared on January 10 by an X (formerly Twitter) user with the handle @raresblvd, the clip quickly garnered over 7.9 million views, 100,000 likes, and 8,600 retweets.

Selena Gomez’s VIRAL hit

Fans are raving about the nostalgic vibes, calling the song “iconic” and Selena’s energy unmatched. However, the post’s caption—”They don’t culturally appropriATE like this anymore”—also nods to the controversy that surrounded Come & Get It when it first dropped.

they don’t culture appropriATE like this anymore pic.twitter.com/FpjChwtrH6

— ✮ (@raresblvd) January 9, 2025

Selena Gomez’s song Come & Get It

When Come & Get It debuted as part of Selena’s album Stars Dance, it became an instant chart-topper. Yet, the song faced backlash for its use of Indian cultural elements, including traditional instrumentation, motifs, and the singer donning a bindi and Indian-inspired attire in performances and the music video.

Critics accused Selena of cultural insensitivity, arguing that she failed to credit Indian culture for its influence. The controversy sparked widespread debate about where the line between appreciation and appropriation lies.

Fans react to Selena’s track

Ten years later, perceptions have shifted. Many fans now view the song as a celebration of Indian culture rather than appropriation. One user commented, “Times have changed. It’s about appreciation, not appropriation,” while another wrote, “They think Indians hate her for this, but they thanked her for this hit.”

Did you know?

You will be surprised to know that Come & Get It wasn’t originally intended for Selena. The track was written for Rihanna, but the Diamonds singer passed on it, allowing the Wizards of Waverly Place actor to claim one of her most iconic hits.