A new book recommends ten ways for content creators to get long-term loyalty from their audience

While it may be true that you get paid for the image that pops into people’s minds when they think of you, I think it’s more nuanced than that. There’s no “average sentiment” of what a creator is. Most creators are polarising, and the algorithm is responsible for this. But what this means is that you get paid for the image that pops into the mind of whoever is paying you. For most creators, that’s a brand manager. If you appear often on the feed of a brand manager and they like you, then you have a shot at getting a deal from that brand. If you appear often in the feed of your specific audience and they like you, then they buy from you.

The first part, “appearing in the feed”, is something you should have a grip on by this point in the book. The second part, “loyalty”, is something that is infinitely harder to create.

Here’s a step-by-step guide on how you can create long-term loyalty:

1. Be yourself: I know this sounds clichéd, but you can’t put on an act for too long on the internet. The first step in creating long-term loyalty is to be authentic. Viewers can easily detect when…

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